Targeted marketing to the right audience – ICE Egypt

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Mastering Cost-Effective Strategies For Sales and Marketing
Lessons
Targeted marketing to the right audience

Identifying Costs in Marketing and Sales

Types of costs: advertising, sales promotion, market research, sales management.

Methods for cost analysis and allocation.

Developing a marketing and sales budget.

Cost-Effective Strategies in Marketing

Identifying the most effective marketing channels.

Targeted marketing to the right audience

Developing valuable and engaging marketing content.

Utilizing digital media and e-marketing.

Cost-Effective Strategies in Sales

Determining the most suitable sales channels (direct, online, distributors)

Training and developing the sales team.

Managing the customer base and improving customer service. – Leveraging sales technology (CRM, sales automation).

Performance Measurement and Analysis

Key metrics for cost-effectiveness in marketing and sales.

Data analysis and informed decision-making.

Continuous improvement and strategy development

Case Studies and Practical Applications

Showcasing companies that have achieved cost-effectiveness in marketing and sales.

Exercises and activities to apply the acquired concepts.

Discussion of implementation challenges and how to overcome them.

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Targeted marketing to the right audience

International Center for Etudes provides high quality professional training focusing on helping you and your employees to enhance your capability, to solve problems and accelerate the transfer of skills.

Category

Accounting, Finance and Banking
Logistics & Foreign Trade
Engineering
Human Resource
Management & Leadership

Accounting, Finance and Banking
Logistics & Foreign Trade
Engineering
Human Resource
Management & Leadership

Head Office

172 Omar Lotfy St. Sporting P.O. Box 72 Ibrahimeya

+2 03 5908491

ice@ice-egypt.net

Cairo Office

+2 02 25786410

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