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Customer Psychology

Understanding Models of Consumer Behavior



 This training introduces you to the four models of consumers which researchers have identified. These models help marketers determine how consumers may approach a particular marketplace.

The course describes in detail both general models and specific models of consumer behavior which attempt to explain how and why consumers behave as they do, and what factors may impact the buying decision process. Consumer behavior models help a marketer in identifying and understanding a wide range of variables that could explain consumer behavior. In this way these models help a marketer understand and predict buyer behavior, and they help the marketer formulate better marketing programs and strategies.

Who Should Attend:

This training will be of great interest to all professionals in the area of marketing, Managers, Sales Executives, Professionals, Team Leaders and psychology who would like to know more about consumer behavior models and their importance in creating effective marketing campaigns.


1. To assimilate knowledge concerning consumer behavior

2. To create skills for observing, analyzing and finding solutions for consumer


1. The importance of understanding consumer behavior.

2. The buying process.

3. The internal and external influences on buying behavior

4. Consumer behavior on service market.

5. The organizational consumer behavior.

6. The new trends on consumer behavior.

7. How Do Customer See Your Products and Services?

8. Understanding the Inner Decision Making Process of Your Customers

9. How to Enable Your Customers to Choose Decisions in Your Favor?

10. Ways to Support the Decision-Making Process of Your Customers Towards

11. Strategies for Quick Thinking for Reacting to Unforeseen Customer Decisions

12. Handling Objections from Tough Customers’ Decisions


Hilton hotel - Cairo 

Course Language:

Presentation: English and Arabic languages

Material: English


3 days from 5:00 pm to 10:00 pm

20th To 22nd of January 2018

Registration Package & Special Offers:

Airport Pick-up & Delivery from/to Cairo Airport

Accommodation in Hotel, Single Room (4 Days– 5 Nights) on Breakfast Basis

Course Material

Attendance Certificate from ICE

Coffee Breaks during the course

Light Lunch during the course

Special Offers:

Register 3 Participants to the Course & Get 10% Off

Register 4 Participants to the Course & Get 10% Off AND the 5th Participant will be Free of Charge with the same above Registration Package 



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